In 2024, I served as the graphic designer for Wisconsin Volleyball. My challenge was to build a creative look that elevated this premier program while aligning seamlessly with our overall athletics brand guide this year.

At the core of this season’s creative direction was to “Be the Standard”—a call to continue the program’s excellence and set the bar higher. I aimed to do this through a graphic package that emphasized the program’s tradition, incorporated elements of the historic UW Field House, highlighted our players, and stayed true to our Wisconsin Red.